Case Study · Private
A Private 40th.
Nuria’s fortieth — a private members’ club, for one unforgettable night.
Her name, in lights.
A milestone birthday, reimagined as an exclusive nightclub — a bespoke ‘40 NURIA’ identity, immersive light and live performance, open for one night and one guest list only.
“Not a birthday — an opening night.”




Dressed in mirrors.
Silver mirror performers — part disco ball, part sculpture — moved through the club all night, catching every light in the room and every eye on the floor.
A corridor of light.
Guests arrived down a red-carpet corridor framed by columns of neon — escorted in like headliners, flashbulbs implied.
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The room
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The corridor
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The performer
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The florals
Sparklers, and a full floor.
Sparklers up, confetti down, the singer mid-chorus — and not one guest in a chair. The club closed the way every great club does: too soon.
A word from Nuria will live here — set large, in this face, exactly like this.